What is Marketing? And why is it so important?
Marketing is the action or business of promoting and selling products or services, including market research and advertising. In other words, it’s telling everyone you know about the products that you love so much you wanted to become a sales person for that company or at least be able to buy everything in the catalog at discount!
And part of that marketing is knowing WHO you are marketing to. Say for instance you are with Pampered Chef. You might want to say you are marketing to everyone who cooks, but that is too vague and doesn’t paint a picture of the conversation you want to have with that person until you decide you want to market to the working mom who wants to feed her family of three children ages 3, 6, and 9 healthy choices that help her stay in shape and full of energy without spending $500 a month on groceries.
Marketing is a conversation between you and someone you want to become a customer of yours. Take a moment to think about who your favorite customer is and define them as fully as I just defined the working mom above. Now, turn all of your marketing into a conversation with her! Every time you write a blog post, a Facebook status update, a newsletter article, or every time you are in front of a room full of your host’s guests, you are talking to that person.
There are a lot of reasons that marketing is important, but the one thing I want you to remember is that your products need to be in front of someone 9 times on average before they will actually buy. Nine times. Nine different times you tell Charlene that this product is going to become her favorite thing. And if you are having a real conversation with Charlene, and this product actually becomes her favorite thing, she is going to trust you from now on to have her best interest at heart.
Lastly, marketing in this way builds loyalty. Oddly enough, loyalty is not hard to come by so you better not take it lightly! Once you just start randomly marketing everything your company wants you to promote without regard to who your market is, you become a clanging symbol, and loyalty is lost. Forever!